Press Release
PR No. ETA-34- 2022

PCG Jeddah joins “AMAZING ASEAN” festival at LuLu Hypermarket in Jeddah

Jeddah, 8 August 2022 – The Philippine Consulate General in Jeddah personnel, led by Consul General Edgar Tomas Q. Auxilian, and several members of the consular corps in Jeddah graced the opening of the “Amazing ASEAN” festival at LuLu Hypermarket, Fawaz Branch in Jeddah on 4 August 2022. The activity is part of the celebration of the 55^th Founding Anniversary of the Association of Southeast Asian Nations (ASEAN) on 8 August this year.

Consul General Edgar Tomas Auxilian (3^rd from right) and Consul General Eko Hartono of Indonesia (4^th from left) lead the ribbon-cutting of the “Amazing ASEAN” festival at LuLu Hypermarket- Fawaz Branch Jeddah. They are joined by Consul Farah Bahari of Malaysia (3^rd from left), Philippine Vice-Consul Alfred Kristoffer A. Guiang (2^nd from right), Ms. Maria Elizabeth Janina Auxilian (rightmost), and the management of LuLu Hypermarket.

Consul General Auxilian, together with the Consul General of Indonesia Mr. Eko Hartono, the Deputy Consul General of Malaysia Consul Farah Bahari, Philippine Vice-Consul Alfred Kristoffer Guiang, and the top management of LuLu Hypermarket, led the “Amazing ASEAN” ribbon-cutting ceremonies, to officially open the ASEAN sections of the said establishment, which included close to 3,000 product lines from the Philippines, Indonesia, Malaysia and Thailand. Among the ASEAN goods showcased at the festival are fresh and frozen fruits and vegetables, canned goods, toiletries and beauty products, and home furnishings, among others. For the Philippines alone, more than 900 food and non-food items are sold at LuLu Hypermarket including cookies and crackers, noodles, canned tuna, fresh fruits, skincare products, etc.

Consul General Edgar Tomas Auxilian delivers a message during the opening of the “Amazing ASEAN” festival

In his message at the event, Consul General Auxilian recognized the great strides ASEAN has made since its formation in 1967, and how the organization is among the most dynamic regional organizations in the world today. He thanked the LuLu Management for their initiative of showcasing ASEAN products to the Saudi market, and expressed his hopes that ASEAN products would find a lucrative market in the Kingdom.

Through the initiative of LuLu Hypermarket, consumers, both local and expatriates, are offered a wide array of products from ASEAN member countries. The activity is also a way of promoting Filipino products, together with other ASEAN products, to Saudi Arabia and the international community. The “Amazing ASEAN” festival will run until 9 August 2022.  -END-